What better year for consumers to see a $199 PS3 than 2011? 3D Televisions have penetrated retailers, Playstation Move peripherals continue their steady sells climb and Sony now appears primed to offer their most impressive year of exclusives to date. For an upcoming year filled with the best the platform has to offer, pursuing the objective of getting the PS3 in as many homes as possible is still a necessity Sony needs to approach with an aggressive strategy.
Despite the strong PS3 sales figures throughout 2010, Microsoft with their Xbox 360 has been at the top of the U.S. consumer spending food chain for home entertainment video game systems consecutively for the last 6 months.
Sony has neither hinted or suggested that a $199 price reduction is on the table. However, Sony has expressed that they have every intention of surpassing the install base of closest rival console manufacturer.
IGN: So you do think that PS3 will overtake Xbox 360 in sales at some point, then?
Senior Vice President of Marketing, Peter Dille: Yeah, we do. I’m confident we’ll be around in 10 years and I can say that because we’ve done it twice. PS3 will be around in 10 years and probably much longer than that. For the full interview
Some industry professionals have the PS3 surpassing the worldwide sales of the Xbox 360 as early as 2012, however, this might not become a reality so soon with the Xbox 360′s current momentum and well positioned $199 console.With the $199 Xbox 360 which comes equipped with a 4GB HDD and built-in wifi, Sony could potentially offer a similar $199 PS3 package with a more attractive offering.
Currently offering both the $299 160GB HDD and $399 320GB HDD versions, Sony could force US spending with the introduction of a 40GB HDD to 60GB HDD model at $199. It would be difficult for consumers to justify spending $199 on the Xbox 360 when the competition offers a significantly larger hard drive, built-in blu-ray and free online service at the same affordable price point.
The simple equation is a PS3 price-reduction plus more consumer spending equating to more games sold putting smiles on the face of developers. At some point should Sony offer a $199 PS3 model, absolutely! Hopefully sooner than later.