Microsoft’s ‘Games With Gold’ Service To Be Replaced With A More Attractive Free-to-Play Model?

So far, Microsoft through their ‘Games with Gold’ initiative, have already released Crackdown, Dead Rising 2, Dead Rising 2: Case Zero, Shadowrun, Banjo Kazooie: Nuts & Bolts, Magic: The Gathering – Duels of the Planeswalkers 2013, Rainbow Six Vegas, Defense Grid: The Awakening, Fable 3 and Assassin’s Creed 2. Not a bad list of free games if you don’t compare them to that other service which also offers free games every month.

‘Games with Gold’, the service offered on Xbox Live which rewards Xbox Live Gold members with two free games each month, has smoothly moved right along without a hitched since releasing a few moths back. However, while some Live users have concerns with the services offering of very old titles, other concerns are aimed at the services staying power after 2013, to which Microsoft seems to already be looking at viable options.

Games-with-Gold-FeatureSpeaking to the OXM, Xbox Live product manager Pav Bhardwaj shed light on the value of the games being offered by the service in addition to hinting at how the service could remain apart of the Live ecosystem after 2013.

Eying the user complaints of  the games being too old on the service, Microsoft views the titles offered as lost classics being rediscovered. “They’ve probably got a huge collection of games already anyway,”  Mr . Bhardwaj continues, “They may have traded their old games in by now, so it’s a great way of kind of offering them their classic games back.

“The guys who are wanting the brand new stuff on the platform – like I say, we’re bringing out all these free-to-play games on Xbox Gold, that’s kind of what we’re offering these guys,” Continuing – “The Games with Gold program that we’ve currently got is very much aimed at new customers – getting them onto the platform.

Concerning the issue of the service only lasting until the end of 2013, he had this to say;

“We’re going to run the program Games with Gold up until December, and then we’ll take a look at the program, see how well it’s done, and how we want to go forward with it,” Nudged for more on the matter of continuing the service, OXM stated Mr. Bhardwaj directed the attention towards Microsoft’s free-to-play model on Xbox Live.

If the Xbox Live free-to-play model is any indication of where the ‘Games with Gold’ service may be heading, Microsoft may simply be gearing up to cancel ‘Games with Gold’ at the end of the year with the intentions of offering a more attractive and robust free-to-play library of games.

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