Microsoft has finally decided to play hardball with the opposition. In a console race for significant marketshare with the competitions increasingly widening gap, Microsoft has now repositioned their flagship platform the Xbox One for the better.
Beginning June 9th, in all markets where Xbox One is sold, we will offer Xbox One starting at $399. This is a new console option that does not include Kinect. For $399, our new Xbox One offering will continue to deliver access to the best blockbuster games like “Titanfall,” “Call of Duty: Ghosts,” “Forza Motorsport 5,” “Dead Rising 3,” and the upcoming “Watch Dogs,” “Destiny” and “Sunset Overdrive.” You will also be able to access popular entertainment apps, such as Twitch, YouTube, and Netflix, as well as watch live TV and use OneGuide. Finally, you will continue to be able to use many of the unique features of Xbox One including the ability to get game invites while you watch TV, switch between games and entertainment apps, enjoy Twitch broadcasts, and upload your favorite gaming moments.
Microsoft has also made another large step in response to the competitions – in addition to the much needed price drop, no longer will Xbox 360 and Xbox One users be required to maintain their Xbox Live Gold membership in order to access their Xbox apps. This has been one of the bright advantages for Sony’s Playstation 3 and now 4.
While many believe this could hurt the idea of the Xbox One maintaining its mantra as the ‘All in One’ device, this philosophy doesn’t seem to be doing much against the more affordable and capable competition. An Xbox One for $399 with a bright list of exciting games is all that will matter in the long run. Come June 9th, we might see the beginning of a console surge forcing Sony to stay on their ‘A’ game.