As we at Game Insider would sit around contemplating the major and necessary moves needed to be made by Microsoft in light of the increasing marketshare advantage being positioned by Sony, ultimately the leveraging of unique and exclusive titles was always the best option. Sure, price cuts are always good for the consumer, however that is not the case for the manufacturer.
During Microsoft’s recent Gamecom press briefing today and to our surprise, they took a step in that unique direction by announcing Rise of the Tomb Raider as an Xbox One exclusive. Despite being born on the Playstation and despite the impressive Tomb Raider Definitive Edition which not only sold head and shoulders more units on the PS4 than on the Xbox One along with sporting better visuals and frame rate on the PS4, none of that even matter anymore.
Microsoft is pulling out all stop!
“We believe this will be a step to really forging the Tomb Raider brand as one of the biggest in gaming, with the help, belief and backing of a major partner like Microsoft. This doesn’t mean that we’re walking away from our fans who only play on PlayStation or on PC. Those are great systems, with great partners, and amazing communities. We have Lara Croft and the Temple of Osiris coming to those platforms this December, and Tomb Raider: The Definitive Edition is available on PS4.” – Crystal Dynamics’ Darrell Gallagher explained,
While this may seem like a shocking move by Crystal Dynamics due to the fact that Sony has already reached the 10 million sold milestone for PS4’s to consumers, this is exciting leverage for Microsoft. In this business, at the end of the day gamers go where the games are and Rise of the Tomb Raider is only on Xbox One.