Animoca Brands Appoints Xbox co-founder Ed Fries as Strategic Advisor

Animoca Brands Corporation has announce that Xbox Co-founder and ex-Microsoft executive Ed Fries has been appointed as a strategic advisor to Animoca Brands’ Board of Directors.

Fries was an advisor to Pixowl and The Sandbox prior to the acquisition by the Company, and will continue to perform this role following the completion of the deal, in addition to advising the board of directors.

Fries is an experienced game programmer, publisher and entrepreneur. He commenced his career as a Vice President with Microsoft in 1986 and spent ten years as one of the early developers of Office products, Excel and Word. Upon leaving the Office team, Fries created Microsoft Game Studios, a segment of the company in which he could pursue his passion for interactive entertainment.

Over an eight year period, Fries grew the Microsoft Games Studio team from 50 to over 1200 employees, published more than 100 games, including multiple million plus sellers and co-founded the Xbox project, which transformed Microsoft into one of the leaders in the video game business.

Upon retiring from his role with Microsoft, Fries has continued his work in the game industry as a board member, consultant to a broad range of publishers, independent game developers and media companies.

Yat Siu, co-founder and director of Animoca Brands, said: ”Attracting someone of Ed’s caliber to our strategic advisory team is another significant achievement for the Company. Ed has considerable experience in the games space, including the development of one of the most sophisticated and leading products in the Xbox project. We look forward to leveraging this experience across our broader games portfolio.”

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