Sony has finally decided to officially drop the price of the PS4 since its initial launch almost two years ago. Due to the systems raving success out the gate, Sony has had the luxury of maintaining the $399 price point, despite its nearest competitor making two significant price drops almost within its first year.
Starting tomorrow however, October 9, you’ll be able to grab a PS4 starting at the new price of $349.99. Even looking at this years console sales month by month and priced at $399 the PS4 has managed to outsell the Xbox One every month, so why the price drop? While Sony stresses the notion that “their goal has always been to provide the best gameplay experiences at the best value”, its safe to assume that Sony has no plan of giving the competition a glimpse of a leg up during the 2015 holidays.
While Sony has dropped an arsenal of new IP’s in the form triple A games, also on PC titles and indie titles throughout this year, which have greatly assisted in the PS4’s 2015 success, Microsoft has an aggressive list of holiday exclusive titles, which are also sure to turn heads. Gear of Wars Ultimate Edition and Forza 6 have recently drop to sizable success, while the excitement of Halo 5: Guardians, Rise of the Tomb Raider, and Fable Legends continues to build.
Believe it or not Halo is still a very big deal and the added dose of an exclusive Lara Croft adventure after the success of her last outing does play a part in Sony’s price drop.
Alongside the PS4 price drop, Sony is also reducing the price of their current and upcoming bundles which also take effect on October 9th. The recently launched Uncharted: The Nathan Drake Collection PS4 Bundle (currently $399) will be reduced to $349. The Limited Edition Call of Duty: Black Ops III 1TB PS4 Bundle (currently $449) will be reduced to $429. The Limited Edition Star Wars Battlefront PS4 Bundle (currently $449) will be reduced to $399. The Star Wars Battlefront PS4 Bundle (currently $399) will be reduced to $349 and the Limited Edition Disney Infinity 3.0 Star Wars PS4 Bundle (currently $449) will be reduced to $399.
It will be interesting to see how well Sony’s new price drop fends off the exciting new exclusive titles of the Xbox One this holiday season.