With the ever-growing video game market reaching new heights, vastly exceeding the music and movies industries, the gaming market is wide open for strategic partnerships. Just to name a few, SocialPeta has recently established a strategic partnership with NetEase Games to drive games marketing with AD tech. The two companies have established solid cooperation to jointly realize efficient development in game marketing.
With AD tech, SocialPeta is able to help businesses improve efficiency by investigating into the market with data. Based on the understanding from AD tech and its love for games, NetEase Games is now creating more works that would attract the enthusiasm of players.
SocialPeta has currently accumulated over 600 million advertising data, covering more than 70 mainstream channels in all regions worldwide. With one million daily advertising data, it can provide multi-dimensional ranking lists in terms of the highest-ranking, highly-recommended, and new advertisers. Besides, it also contains functions such as data analysis and interest recommendation in creative materials, popular copywriting, advertisement placement and audience, as well as partner companies, etc., aiming to better understand the market and facilitate marketing decision-making.
Being a tech firm, SocialPeta has built its own AD tech platforms with various softwares that have been trusted by many top-tier companies, including Yoozoo, Perfect World, Google, Baidu, Lilith, Elex, TikTok, etc.
By SocialPeta’s tremendous database and powerful analytical capacity, NetEase believes, on the one hand, it can enhance its judgment and decision-making ability after mastering the global market and competitive trends timely. Meanwhile, it can upgrade the marketing accuracy and efficiency after gaining the creative materials and popular text drafts of popular advertisements. On the other hand, it will improve the core competitiveness of NetEase in global network marketing as well as the data and technical customer-serving capabilities.